Started in a Sydney Share House
Back in 2018, my flatmates and I were all struggling with the same thing — we had decent jobs but couldn't figure out where our money was going. The budgeting apps felt too complex, and financial advisors seemed focused on people with way more savings than us.
So we built something different. Not another flashy fintech app promising overnight wealth, but a practical system that actually helps people understand their spending patterns and work toward realistic goals.
"What if financial tracking could be as simple as checking your messages, but actually useful for your future?"
Seven years later, we're still asking the same question. We've helped thousands of Australians build better money habits without the complexity or false promises that flood this industry.